Haighs Chocolates Marketing Plan Brief Essay

Haighs chocolate is a family owned Australia chocolatier base in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and some the world. The business is the oldest family owned chocolate maker in Australia and looking to increment aw beness interstate and also around the world. on that pointfore, you are being called in as a consultant to develop new merchandise opportunities to embellish the brand.You are now employed as a team of 3 4 (max.) marketing consultants to help design a selling forge for them. However you will impoverishment to firstly understand the brand by performing a SWOT analysis and then designing the Marketing Mix (4Ps). Lastly, it is very important that you are able to foresee or predict potential problems you might have with making or foundation the product. As a team, you are essential to pitch your marketing throw to your class. Haighs Chocolate is looking for a creative, practical and fun marketing strategyObject ives of the Marketing Plan1) To build awareness for Haighs Chocolate2) To increase brand recognition for Haighs ChocolateThe briefThere are many occasions, celebrations and fetes in a year. Some of them are noteworthy with chocolates Your consulting firm is given the task of creating a product, or packaging its received range of products into a product especially for an occasion of your choice. For example, for Valentines day you may create a bouquet of Haighs chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festivalYour team can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside(a) the box and create a product that is feasible for the brandYour discipline MUST also entail a product (chocolate) design and a poster.You can use external images, or use software (e.g. Photoshop or Illustrator) to design your product. I you should choose to, you can also bring a prototype to your class for presentation.For more information about Haighs Chocolate, palaver http//www.haighschocolate.com.au/Word count 2500 3000 (+/- 10%) wordsMandatory1) Application of opening You will pick up to present marketing theories for this assignment. You can refer to your casebook to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Chapter 2 of your textbook. 2) Presentation You are required to present your Marketing Plan within your tutorial class to tidal bore feedback from your tutor and peers. This will help you to refine your plan for the written report. 3) template A report template has been provided on Moodle for this assignment. You will need to take on the template and discuss your marketing plan accordingly. However, if you need to add spare information, you can put it in addition. Do download and use accordingly.4) Referencing You are expected to ref er to external resources for theories, ideas or current trends. However, you will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will NEED to have at least 5 schoolman references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as ProQuest, Emerald, Science Direct, and so on.5) Formatting 12pt, 1.5 spacing.Appendix.Optional1) Appendix You may choose to include an Appendix section. However it is not mandatory.SubmissionYou will need to submit a HARDCOPY to your tutor via your tutors pigeon hole. A softcopy MUST be submitted via MoodleDeadlinePenalties apply for late submissions (10% per day).