Value Chain on Black Berry Essay Example | Topics and Well Written Essays - 4250 words

Value Chain on Black Berry - try out ExampleThe researcher has chosen blackberry bush Smart strait as the product for the study, and the discussion is on a peculiar(prenominal) phone model that is BlackBerry bold. Bold is a variety product of BlackBerry, which is leading in the technology. It is rapid performing, with a real long lasting battery back up, and ofcourse it is a 3G phone as well. It has BlackBerry messenger alike. BlackBerry Bold is in many ranges, there are around four disparate blackberry bold models, such as Bold 9780, 9700, 9650, and 9000. The main feature of this phone model is that, it gives more focus to the professional choice, as it is mentioned earlier Blackberry phones are well known for business uses as it includes many business features and applications that are really laborsaving for businessmen. Another main feature of this phone is that it is helpful in multitasking customers can use additional features at same time, with no hang ups for the phone . Social net regulateing is very easy and elabaorated in this phone, there are many options in social networking sites. Web experience is smart and it would be a new experience for the customers. Both Wi-fi and 3G connnectivities are available in this phone 3G creates a fantastic experience for the customers who use it. It has a powerful connectivity option, wi-fi connectivity helps to shop online, browse, open mails etc very fastly. GPS feature is also an important factor that creates unique value to the product. Camera and video recording has fine quality and the phone provides a 5 mega pixel camera. Media player also is of superior quality. 2.3 Value of the Product/Service to the customer The value of a product reflects the owner(s)/buyer(s) commit to retain or obtain a product. The individuals level of desire to retain or obtain a product depends on how much the product details and/or its performance agree with the value system of the individual. To an individual, therefore, value of a product includes cost and a subjective part associated with cost (Neap & Celik n.d.). Blackberry started of mainly as a business phone but it is difficult to influence a larger audience by adding new features and simpler user-interfaces. BlackBerry Smartphone be able to work with BlackBerry Enterprise Server software, this facility allows a businessman to exchange data and