Challenges of International Apparel Brands in Penetrating China Essay

Challenges of International Apparel Brands in Penetrating mainland mainland china - try out ExampleThis idea further emphasises on the study of Chinese culture and its impact on the consumers preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country. China is say to be the land of opportunity and to analyse its true nature the paper has focused on the signifi dissolvece of Chinese culture and what international brands requires to be a part of the Chinese business market place. Why mainland China is an important market? How can china help international brands to extend their market share? These questions consider also been the point of discussion in the paper. It can also be seen that China though offers opportunity, plainly for any foreign brand to expand into China would require a inquiry on the Chinese consumers conduct. Consumer research found on the demeanoural ruler can make the international brands understand the m arket in a better way to utilize the right strategy. A thorough research based on the analysis of data collection and new(prenominal) methods can play a significant type in understanding the true nature of consumer behaviour in context to the Chinese culture (Hoyer & Macinnis, 2009, p. 40). methodological analysis Research methodology can be defined as the process of analysing, collecting and devising the required information. Methodology is an important procedure for any company wanting to market its product in a new territory (Burns & Bush, 2007, p. 6-7). Market research methodology involves the explanation of the problem and the process to find the craved solution. The cause of problem and the research methodology plan are directly proportional to each other. The research methodology has also helped in determining the objective of paper which is to analyse the Chinese market and the consumer... The paper operates mainly based on research questions which can be stated as follo ws Why China is an important market? How can China help international brands to extend their market share? It can also be seen that China though offers opportunity, but for any foreign brand to expand into China would require a research on the Chinese consumers behaviour. Consumer research based on the behavioural pattern can make the international brands understand the market in a better way to implement the right strategy. A thorough research based on the analysis of data collection and other methods can play a significant role in understanding the true nature of consumer behaviour in context to the Chinese culture. Chinese economy is one of the fastest growing economies in the world. Since, the coming of economic liberalisation in the early 1980s the country has seen unprecedented growth. This feature of the country has do it the hotspot for the foreign brands willing to expand their business and extend their market share. Chinese culture in comparison to other cultures is diff erent and this makes the road to success multifaceted for the global brands. Chinese consumers have material liking for foreign brands as they hardly distinguish them as different brands but rather deal out each brand as an international brand and use it to maintain their status symbol. The Chinese consumers behaviour has always been a subject of discussion. The case is the same in context to the international clothing brands expanding in China.