Research skills assignment Essay Example | Topics and Well Written Essays - 1250 words

Research skills assignment - Essay Example In order to reach profitability, the dynamics of the consumers and specifically the market segment of the product must play a role. In this proposal, the modality of investigating the roles played by the pricing strategy is investigated. At a more specific level, the effect of reducing the prices of the commodity by 15% on the overall market share is reviewed. The impact of reducing prices could be varied and unknown depending on the specific nature of the market. With the emergence of capitalism, the levels of competition are bound to go very high in any particular sector. The result of this capitalism and competition is a decision to create a strategy that would outdo the competitors and increase the market share and customer loyalty. In porters five forces analysis, the factors that are considered are mainly to deal with the level of competition that is exhibited by the players in the sector or business that a firm is involved. Several dynamics play important roles that are related to the segmentation of the market. An important intervention is the inclusion of an intervention mechanism in terms of pricing. The pricing mechanism employed by a firm in its products can either be beneficial or disadvantageous depending on the reaction of the overall market. The price reduction strategy is aimed at creating a best possible position in order to make the products if the company more acceptable. Its effects on the market segment can be unknown. This paper seeks to provide research into the dynamics occasioned by the prize change of the Daz detergents in the UK market. Pickard (2012) explains aims and objectives in a proposal as the core issues to be resolved in a study. It claims that for a study to be conducted, the presence of an aim or objective is imperative and as such a study cannot exist without the same. The specific definition that this study gives is related to the