Adeptia Case Study Write-up Essay Example | Topics and Well Written Essays - 750 words

Adeptia Case Study Write-up - Essay ExampleIdentifying an appropriate market division for a start up product is crucial to any business organization. Thus of the various target market strategies such as single subdivision strategy, selective specialization, product specialization, market specialization, and full market coverage the select specialization strategy would be the most appropriate strategy for Adeptia for positioning and trade its product since it aspires to promote its product as a niche product and also has the required specialization to cater to different market segments by orient its product accordingly.Product pricing is one of the most significant strategic issues since it helps in accurately positioning the product. In my opinion, Adeptias product was aptly priced solely could have been more flexible, considering the product is in the growth stage. The product pricing also depends largely on various factors such as the companys pricing objective which may includ e maximizing current profits, maximizing current revenue, maximizing product quantity, increasing profit margin, attaining quality leadership, aiming for partial appeal recovery, or survival. Adeptia, already had a good quality product which met the customer requirements and hence the factors that were considered in developing its pricing model, in my opinion, would be aiming for partial be recovery and survival, since it was an entry level product.Adeptias sales process has certain flaws and hence isnt too effective. Initially the product was proposed to be sold done cold calling with a view to build a pipeline and a few junior sales representatives were hired for the purpose. Although the newly hired military group had initial sales experience, the product that was proposed to be marketed required high technical expertise rather than just selling experience, which was completely lacking. The sales